Online local business SEO strategies evolving rapidly and lots of brainstorming session happens to get the maximum out of marketing efforts. Challenges and opportunities are in direct proportion to each other when we talk about Local SEO.
However in the midst of this 4 point all the marketers should do to ensure their solid base of their Local SEO.
Find Keywords using competitive analysis – This is the most vital phase of Local SEO. You will ask, what’s new about this everyone talk about this However, search volume for local keywords would be less in comparison to generic keyword. Ensure you pick the right balance between those.
Site Architecture – One of the biggest mistake we make is defining the right site architecture as we focus on keyword and fill footer with keyword rich anchor tags.
Map Listing and Niche B2B sites – Local SEO is more about creating citation and for that you need right map listing and B2 listing maintaining NAP (Name, address and Phone). Make sure you have same on entire web presence (Google map, Yelp, places and B2B map). Use format suggested in Schema.org it will help.
Reviews – Nothing entice user more than reviews on listings and to Google. Real reviews (coming from different accounts and IPs) are a good way to make Google realize that you are a popular business. Do not ask for reviews from user in Local SEO. Having a Yelp Local listing is good because iOS maps shows yelp listing.
These are some of the top ways to get a strong local web presence to make a business hit. Don’t forget to add your comments on Local SEO.
Keep checking this section, I will talk about Keyword research for Local SEO campaign.